Skip to main content

Russia sports fans of the world unite!

Image
By
Russia is investing heavily in sports and tourism development at present and recognises its fans as an important resource.  A UK based company, Eventica, has developed a brand for Russia sports with the aim of unifying the forces of Russia's fans world wide and at home.

Eventica's brand, developed on behalf of the Russian Olympic Committee
"Sportslab Marketing together with Eventica Communications are proud to have developed an entirely new concept brand for the Russian Olympic Committee – ‘Team Russia’. This dynamic new brand is designed to unite sports fans and citizens of Russia in one unified community, with the aim of increasing team spirit and support for Russian sport and sportsmanship. The ultimate goal of the project is to create a brand that allows everybody to share the dream and passion for top-level sport in Russia.It is an ambitious task, which requires a truly inspirational brand identity. Sportslab Marketing and Eventica Communications have reached this goal with the creation of the Team Russia concept.

As we researched and devised the unique Team Russia branding, we examined dozens of options from the banal to the extraordinary. Our challenge was to create a brand symbol that unified the whole, diverse Russian nation, and our solution was to look to the Russian people: we analysed photo and video reports of great Russian sport events, and we observed the different symbols used by the fans on the stands: a bear, a double-headed eagle, a tricolour flag. Russians choose for themselves the symbols that inspire them. We took the classic Russian motif of the bear and turned the people’s choice into a contemporary and meaningful brand.

As with all brands, the Team Russia identity will evolve and develop – and Sportslab Marketing and Eventica will be there every step of the way."

There are plans for some significant Russian cultural activites this summer in London - further evidence of Russia's awareness of its global sports appeal as a diplomatic and business opportunity.
Labels:

Comments

Post a Comment

Popular posts from this blog

30 years in elite sport: Oksana Chusovitina

By
You've been competing internationally for over 30 years. How has gymnastics changed over that time? Is there anything about your sport that has remained the same for decades? First of all, the age has changed. More mature athletes are competing now, which makes me happy. Secondly, the apparatuses. They've become more comfortable and sophisticated. Gymnastics in general has become more challenging, but in my youth, people performed mostly the same elements as they do now. Back then, this was par for the course, but now it surprises many. It's a bit amusing. Has the nature of the training itself changed? For me personally, absolutely. Now, my life isn't just about my athletic career. I'm involved with the Oksana Chusovitina Academy, which was personally opened by the President of Uzbekistan, Shavkat Mirziyoyev. It has 155 students, both girls and boys. I used to train three times a day, but now I train once. The entire afternoon is taken up with the academy and organi...
Post a Comment
Read more

Tatyana Nabiyeva on work and love in China

By
Some highlights from a long interview with 2010 World champion Tatyana Nabiyeva.  Source: Russian team page on VK.com.  Translation - Google translate A big interview with Tatyana Nabieva about the peculiarities of work and life in China, the bright years of her sports career, a little about modern gymnastics and about love. On the Nabiyeva flight — At the same championship, you presented a new element on the bars, which was later added to the rules with your last name (flying over the top bar with a straight body, difficulty group F. — Sport24). How did you come up with the idea to try something new? — Actually, it happened spontaneously, I think. We worked with Vera Iosifovna [Kiryashova] on the purity of the elements on the bars, sometimes I didn’t fly all the way to the Shaposhnikova element. Once I didn’t fly all the way to the bars either and stood on my feet between the bars, bending my legs in flight for safety. Then Vera Iosifovna said that this was a different eleme...
Post a Comment
Read more

Viktoria Komova - Happy Birthday!

By
Viktoria Komova, born 30th January 1995, celebrates her birthday today.  Happy Birthday, Viktoria! Have a lovely day. Time to revisit a picture gallery posted last year ... and to hope for a good year for Viktoria and her fans. I was doing something far more important, researching an article, when these pictures of Viktoria Komova  caught my eye. They are far from the standard gymnastics pictures of gymnasts celebrating, commiserating, or caught in the midst of their most graceful pose.  Not the best, most aesthetic images to view.  When looking at pictures of gymnasts I am often conscious of selecting the ones taken from the most flattering angle, avoiding the shot with the bent legs, the out of control arms. I took a different viewpoint here, choosing Komova at the most stressed, the least stagey point of her work.  These pictures capture Komova in flight, in the height of motion and effort.  There is no contrivance to them, no trained pose or pause...
5 comments
Read more

RRG Archive - scroll by date, from 2024 to 2010

Show more