Russia is investing heavily in sports and tourism development at present and recognises its fans as an important resource. A UK based company, Eventica, has developed a brand for Russia sports with the aim of unifying the forces of Russia's fans world wide and at home. Eventica 's brand, developed on behalf of the Russian Olympic Committee "Sportslab Marketing together with Eventica Communications are proud to have developed an entirely new concept brand for the Russian Olympic Committee – ‘Team Russia’. This dynamic new brand is designed to unite sports fans and citizens of Russia in one unified community, with the aim of increasing team spirit and support for Russian sport and sportsmanship. The ultimate goal of the project is to create a brand that allows everybody to share the dream and passion for top-level sport in Russia. It is an ambitious task, which requires a truly inspirational brand identity. Sportslab Marketing and Eventica Communications have...
Reporting and analysing Russian gymnastics since 2010. Includes original and exclusive interviews with leading coaches and gymnasts, and historical issues dating back to the Soviet Union. The first blog to report extensively on the sport using Russian language sources.