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Russian Gymnastics Revenue streams

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This, my second graphic, needs quite a bit of tweaking that I don’t have time to do at present. For example, the sport as a whole should sit centre top. There needs to be a depiction of grass roots of the sport, including the privately run, participatory sector, as well as the local, regional and national teams as seniors and juniors.

I have a question : do CSKA, Dynamo etc even exist under these names today? The gyms have been refurbished and, in line with the World Gymnastics rules for the past years, show no evidence of government or army support. This is a touch of airbrushing, I think, as Russia couldn’t simply close those enormous organisations down, and still have a functioning gymnastics machine … could they?

The Premiere League, Titans, social media income and other TV shows generate income for the gymnasts and must provide a return on state ànd or corporate investment , in some way.

The streaming platforms for gymnastics are run directly by the regions; Match TV is by far the most important national interest.

I doubt that fan engagement brings much money to the sport in Russia; ordinary people don’t have money to burn on tickets and merchandise. Social media such as Facebook ànd Instagram can only pay into Western accounts as far as I am aware.

So, as I said earlier, lots of changes required here; but even a rough diagram helps to sharpen up the thinking, and hopefully eventually we’ll get these points hammered out.





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